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VCMC

Interactive DVD

This DVD will teach you about VCM and how to form and sustain relationships to be more profitable and competitive. It includes interviews with participants from successful value chains and is divided into three parts.

1. Main Program

  • History and fundamentals of value chain management
  • What makes a successful value chain
  • Vision, the business environment and marketing
  • Avoiding common mistakes
  • Forming a value chain
  • Choosing the correct partners
  • How to begin strengthening value chains
  • Managing your value chain for long term success
  • Success stories to inspire you
 

View Segments of the DVD


Critical to Success: Focus on Consumers
Co-innovation, the Source of Sustainable Competitive Advantage
Increasing Efficiency Through Being Effective
Culture: The Limiting Factor

2. Case Studies
Canadian and international examples to learn from and motivate you.  Industries include: livestock, horticulture, grains, berries and ornamentals

3. Workbook
A step-by-step guide to help you form and manage your own value chain.  A second, more detailed workbook based on Lean Process Improvement principles is also included with the purchase of the DVD/ CD. This comprehensive workbook will help you:

  • Define the factors you can control to improve performance
  • Limit the impact of factors that you can’t control
  • Control factors critical to performance
  • Identify opportunities
  • Measure and improve performance

The DVD-workbook set costs $185.00

A CD-Rom version is available for $49.95.  It includes written versions of the case studies found on the DVD.  The workbook is also included.

Order DVD
Canada

Order DVD
International

Order DVD (Pal Format)
Canada

Order DVD (Pal Format)
International

Order CD-Rom
Canada

Order CD-Rom
International

 

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George Morris Centre
 

The Value Chain Management Centre is part of the George Morris Centre, Canada’s independent agri-products think tank.

The George Morris Centre is committed to provoking informed dialogue on policies and issues, and fostering excellence in the Canadian agricultural sector.

Phone: 519-822-3929
Email: info@georgemorris.org
225-150 Research Lane,
Guelph ON N1G 4T2
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Funding for this project was provided by Agriculture and
Agri-Food Canada through the Agricultural Adaptation Council.