This report was prepared for the Vineland Research and Innovation Centre. The purpose of the report was twofold: 1) To quantify consumer satisfaction with, and perception of, Ontario fruit versus imported fruit. 2) To assess the effectiveness of current practices and procedures used by Ontario's fruit industry to manage quality versus those used by leading competitors, and whether the quality of Ontario fruit meets consumers' definitions of quality and value. Executive Summary; Final Report; Appendix A; Appendix B; Appendix C; Appendix D; Appendices E to L
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The Value Chain Management Centre is part of the George Morris Centre, Canada’s independent agri-products think tank.
The George Morris Centre is committed to provoking informed dialogue on policies and issues, and fostering excellence in the Canadian agricultural sector.
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